Silence Media Ltd
512 Clerkenwell Workshops : 27-31 Clerkenwell Close : London : EC1R 0AT
Tel: +44 (0)207 940 4661
Tel: +44 (0)207 940 4661
209 East 25th Street : New York : NY 10010
Tel: +1 212 889 3121
Tel: +1 212 889 3121
An advertising agency offering a performance based approach to banner advertising.
The cost per engagement advertising network for video banner ads
We offer advertisers a media buying model for video banner advertising called cost per engagement, which we abbreviate to CPE. Advertisers on our network only pay when people engage with their video banner ads by rolling over them and expanding them.
When you buy engagements across the Silence network we include the creative, the ad serving and the planning, buying and evaluation.
"Silence is correctly judging the role that the banner ad campaign is playing in the
marketing mix"
The Internet Advertising Bureau.
The Internet Advertising Bureau says that Silence is "correctly judging the role that the banner ad campaign is playing in the marketing mix". The advertising trade publication Adweek believes that CPE will be one of the Top 5 digital trends of 2010.
Silence has changed the way that entertainment companies engage with their audiences online for the better. Our service is regularly written about in the marketing press. You can read about us in titles like New Media Age, Econsultancy and Brand Republic. Silence spoke at New Media Age's recent Online Engagement seminar in London.
We were 1 of 15 global companies to win a coveted award from the European music industry conference Midem this year, who described Silence as the "most promising digital innovation of the moment." The British government is taking Silence to the American music and film festival SXSW as part of its 2010 Digital Mission.
The three-second rule
On your right are two video banner ads that are currently running on the Silence network. Rollover and you'll see there's a three-second countdown before they expand. We use this countdown because we don't want advertisers paying for accidental rollovers.
Accountability in banner advertising
Until recently, most banner advertising by the entertainment industry was bought using the cost per thousand media-buying model, or CPM as it’s often called. The CPM model see advertisers paying every time a website serves its banner ads 1000 times regardless of how they perform. With CPE advertisers only pay when people engage with their banner ads.
Websites in our network
Our European and American network includes the websites of national newspapers and magazines, radio stations and TV channels, and credible music, film, game and comedy websites.
Advertisers on our network
We count some of the world's largest entertainment companies and their media agencies as our clients.
In the music industry, for example, advertisers on our network include Universal, EMI, Sony and the Beggars Group. Artists they’ve advertised include Kings of Leon, Gossip, Moby, La Roux and The Temper Trap.
Please get in touch
If you'd like to know more about Silence please contact Ollie Henderson in London or Tina Dunn in New York.
Ollie Henderson, ollie@silence-media.com. Tel. +44 (0)207 940 4643.
Tina Dunn, tina@silence-media.com. Tel. +1 212 889 3121.